Esports has become a global phenomenon and the market is steadily maturing. It's the sport of the digital generation giving brands and media new ways to reach the all-important yet elusive target audience—young millennials and gen Z who are usually considered the "unreachables." The picture of this audience is as complex as ever, with differences across different game communities, markets and game genres to name a few.

To help better navigate this landscape, Nielsen Sports, ESL & Vodafone invite you to join us over drinks, as we explore the intricacies of esports and discuss the opportunities that lie ahead for major stakeholders.